The "Viva Bloom" project invites us to craft a vibrant and uplifting visual identity that embodies the essence of vitality and joy. Inspired by the beauty of nature in full bloom, the fragrance captures a harmonious blend of fresh floral notes, invigorating fruits, and zesty citrus. Designed for youthful, modern consumers, Viva Bloom is more than just a scent—it’s a celebration of renewal and positivity, offering an invigorating experience that enhances the spirit and elevates the mood. The challenge is to translate this sense of freshness and vitality into a cohesive visual narrative that resonates with a new generation, infusing their everyday lives with energy, optimism, and the promise of something beautiful.
The "Viva Bloom" project invites us to craft a vibrant and uplifting visual identity that embodies the essence of vitality and joy. Inspired by the beauty of nature in full bloom, the fragrance captures a harmonious blend of fresh floral notes, invigorating fruits, and zesty citrus. Designed for youthful, modern consumers, Viva Bloom is more than just a scent—it’s a celebration of renewal and positivity, offering an invigorating experience that enhances the spirit and elevates the mood. The challenge is to translate this sense of freshness and vitality into a cohesive visual narrative that resonates with a new generation, infusing their everyday lives with energy, optimism, and the promise of something beautiful.
