As anyone who has ever embarked on a new venture knows, a fresh start can be invigorating. There is something about starting anew that brings with it a sense of hope and possibility. This conference was all about giving people the opportunity to pursue the life they have been called for. We worked with organizers to create a simple logo and branding that embodies that concept. Something that is warm, fresh, and relevant for our target audience - churches across Florida of all ages and walks of life. We believe that our brand design aided in attendees feeling enlightened, reenergized, and ready to pursue their dreams.