What to Wear for Your Branding Session (And Why It Matters)

When it comes to branding photography, one of the most common questions I get is: “What should I wear?”

And honestly—I love that question. Because what you wear isn’t just about fashion. It’s about *intention*. Your outfit can help communicate your brand’s personality, build trust with your audience, and make you feel more confident on camera.

The good news? You don’t need to have a stylist or a closet full of designer pieces. You just need to choose looks that reflect your vibe, feel like you, and support the story you’re trying to tell.

A Few Tips to Help You Get Camera-Ready:

1. Stay true to your brand colors.

Think about the colors your audience already associates with you—your logo, website, or Instagram feed. Wearing tones that reflect your brand helps keep your visuals cohesive and on-message.

2. Choose pieces that move well and feel good.

Avoid anything too tight, stiff, or distracting. If you’re not comfortable, it will show. Go for fabrics and fits that let you breathe and move naturally. (Bonus: layers and textures photograph beautifully.)

3. Think variety.

If your session includes multiple looks, try to mix in both casual and elevated pieces. Maybe one outfit for everyday work mode, and one that’s a little more polished for professional platforms like LinkedIn or your About page.

4. Add personality through details.

Accessories, shoes, glasses, or even a bold lip color can be a great way to express who you are without saying a word. Just be sure they support the message you want to send.

At the End of the Day…

Your branding session isn’t about trying to look like someone else—it’s about showing up as “yourself”, on purpose. The right outfit can help you feel more confident, more connected, and more prepared to own your brand story.

And if you’re not sure where to start, don’t worry—I help every client prep for their shoot with outfit guidance, moodboard inspiration, and planning that takes the pressure off.

Your brand is already worth showing up for. Let’s make sure your visuals do it justice.